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[Commecial opens with a question in bold white letters on a black background..]

"What did you do on your Mac today?"

[Fade in to: a crowd of people of all ages. Cut between people randomly. Intermix with scenes of Mac OS X in action. Highlighting iLife, Spotlight, iWork, Browsing, Mail, Garageband, etc...]

Old Man: I put my complete collection of Glenn Miller songs on my iPod.

Teenage boy: I composed an awesome rock tune in Garageband.

Middle aged woman: I made a DVD of our Vacation Video in iDVD.

Young boy: I made a movie in iMovie!

Older woman: I took photos from my digital camera, put them in iPhoto and mailed them to my son. Oh! And I made a book with all my pictures. *laughs*

Middle aged man: I created a slideshow presentation in Keynote for the Company's proposal meeting with the planners.

Interviewer: So, how many of your scanned for Spyware today?

[Everyone stops in their tracks, dead silence, everyone stares at the interviewer. A young child from the back of the room asks..]

Young child: What's a spyware?

[Fade out to the words...]

"Get more done. Less hassle, more fun. That's the power of Mac OS X."



(or something like that.)

I know why Apple doesn't sell its operating system any harder than it does. I figured it out. He and Bill Gates have a secret agreement. Apple can sell all the flashy hardware stuff, and the unique software that doesn't compete (!) with Windows, but they must have agreed never to let these two companies get into an ad war over their two main competing products: OS and Office suites. Apple advertises everything else - sexy PowerBooks, iMacs, Shuffles, iPods, even just the Apple brand.
Remember 1998, with Bill Gates on the giant screen behind the newly returned Steve Jobs, touting their $150,000,000 cash infusion and MS Office for Mac? That's when advertising for the Mac OS disappeared. It's so blatant to me, and now to you also.
MW-Coming, like in the 2nd coming of SJ

Actually, you'd probably end up with lots of the "spec" people doing ads. Not that it would be a bad thing--personally, I loved "Espionage".